Writing

uk.themedialeader

Judge of the Day: Omnicom’s Sean Betts maps the future of AI in digital experience

As part of The Drum Awards Festival’s Digital Experience jury, Betts explores how AI is reshaping creativity, measurement and brand visibility in a world where machines, not clicks, drive discovery.

thedrum

Web 4.0: From Human-Centric to Agent-Mediated

By 2030, it is predicted that 80% of web traffic will be non-human, fundamentally reshaping marketing from capturing human attention to also influencing AI

aijourn

Clicks Are Dead

The Practical Guide to Marketing in Web 4.0

the-blueprint

I really miss Steve Jobs

Stay hungry. Stay foolish.

the-blueprint

Omnicom Media Group’s AI Chief on What Star Wars Teaches Us About AI

Ahead of Star Wars Day, Omnicom’s Chief AI & Innovation Officer explores what the sci-fi teaches us about responsible AI use in marketing.

futureweek

the-blueprint

thedrum

Web 4.0 - The Rise of the Agentic Web

We will need to rethink digital marketing

the-blueprint

o1: The Next Step in Conversational AI

OpenAI ushers in the era of AI that thinks

the-blueprint

Beyond Chatbots: A Blueprint for LLMs

Introducing a new series that explores how we will transform LLMs into intuitive, indispensable digital companions

the-blueprint

AI For The Rest Of Us

Apple announces Apple Intelligence at WWDC 2024

the-blueprint

The Search for (im)perfection

I’ve recently done a few talks/panels on AI in marketing where I’ve had some really good audience Q&A sessions afterwards. A topic that has come up multiple times in these Q&As has been one of trust - at what point do we start to trust technology, and more specifically, AI, to perform tasks without human oversight.

newdigitalage

O is for Omni, but A is for Agent

OpenAI announces GPT-4o its new real-time, multimodal chat model

the-blueprint

The Marketing Singularity is Nearer Than You Think

I can still remember my excitement back in 2005 when Ray Kurzweil published his book The Singularity Is Near. I spent weeks pouring through it, having my mind blown by each of the seven chapters in the 652 pages of the original hardback edition. To this day, I don’t think there’s been another book I’ve read that has quite left the same imprint on me in my professional career. Maybe The Cluetrain Manifesto (2009) and Valve’s Handbook for New Employees (2012) run it close, but let’s not go down those rabbit holes!

newdigitalage

Leadership Lessons

What learnings can we take from OpenAI's midlife crisis?

the-blueprint

Tech Pail Kids

Retro parody meets modern complexity

the-blueprint

The Power of GPTs

And how businesses will need to adapt to take advantage of them

the-blueprint

OpenAI DevDay Special

6th November 2023

the-blueprint

AI Safety Summit: what marketers need to know

Sean Betts, chief product and technology officer of OMG UK, shares his lessons from the UK’s AI Safety Summit.

thedrum

Is Generative AI a Feature or a Platform?

...or an app or a service, or all of these and more?

the-blueprint

The Balancing Act

Finding a middle ground for copyright and generative AI

the-blueprint

Navigating the role of generative AI in digital marketing

No one can deny the huge amount of hype there has been around generative AI since Open AI launched ChatGPT last November. It’s been inescapable and top-of-mind for many digital marketers this year. Unlike the ‘year of mobile’ that was always on the horizon, generative AI came out of nowhere and may represent a fundamental shift in the way we work.

newdigitalage