Back to Projects
Generative AI Webinar Series
Overview
Video Project
DATE: July 2023 - April 2024
DESCRIPTION: A comprehensive series of 12 webinars introducing Generative AI, its applications in marketing, ethical considerations, and future implications.
Topics Covered
- Introduction to Artificial Intelligence and Generative AI
- The Impact of Generative AI on consumers, work, and society
- Ethics of Generative AI
- Future of AI explored through sci-fi film scenarios
- The Future of Marketing with Generative AI (2-part series)
- Omnicom's approach to integrating Generative AI
- Prompt Engineering for Marketing (2-part series)
- Creating Content with Generative AI
- 15 Months of Gen-AI Progress: A comprehensive review
- Synthetic Data in Marketing
Key Features
- Practical demonstrations of AI tools and techniques
- Real-world examples and case studies in marketing
- Exploration of ethical considerations in AI
- Future predictions and implications for the marketing industry
Challenges and Solutions
Simplifying complex AI concepts for a diverse audience while keeping the content engaging and relevant. Balancing theoretical knowledge with practical applications in marketing. Staying up-to-date with rapidly evolving AI technologies and their implications.
Future Improvements
Create follow-up advanced courses focusing on specific AI applications in marketing. Provide hands-on workshops for practical skill development. Develop an online resource center with updated information on AI advancements and their marketing implications.